CASE STUDY OUTCOME

LLC Registry Crawler & Automated Insurance Campaign

4.2% Lead Quote Conversion

The Problem

Commercial insurance brokers struggled to source newly registered companies fast enough to offer General Liability and Workers' Comp coverage before competitors cold-called them.

The Solution

We created an automated cron scheduler that scrapes new LLC filings daily from the Secretary of State registry. The agent qualifies contact details, maps them to insurance needs, and adds leads to a GHL outreach sequence, sending personalized congratulations and insurance options within 24 hours of filing.

Technical Implementation

// State Registry Cron Job
export async function GET() {
  const sosData = await scrapeLatestFilings();
  const leads = sosData.map(corp => ({
    company: corp.name,
    owner: corp.agent,
    email: corp.contact_email,
    registeredAt: corp.filingDate
  }));

  // Push leads to GHL campaign
  for (const lead of leads) {
    await pushToGHLWorkflow(lead, "New-LLC-Campaign-ID");
  }
  return Response.json({ success: true, count: leads.length });
}

Measurable Results

Dispatched insurance quotes within 24 hours of business formation.
Achieved a 4.2% conversion rate from raw registry listing to booked strategy quote.
Fully automated outreach, freeing the broker's sales team to focus only on closing qualified prospects.